Taylor Swift economy: How this mega pop star is building an empire well beyond music

This segment originally aired on October 12, 2023.
Yahoo Finance examines Taylor Swift’s impact on the global economy as her empire expands with high priced ticket sales for her concerts, fans dressing up and standing in line to see her movies, the NFL tapping into a whole new segment fans with female viewership, plus her branding and sales of clothing, merchandise and even food.
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