Tuesday, April 16, 2024

Apple: How the company evolved into a global tech giant

Apple (AAPL) generated more than $394 billion in revenue in 2022. But how were they able to achieve such success? Behind The Ticker charts its path from humble beginnings to its transformation into a tech giant.
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Steve Jobs and Steve Wozniak founded Apple in Los Altos, California. The company’s first product, the Apple I, was invented by Wozniak and sold later that year.


Apple launched the Macintosh, announced by a $1.5 million television commercial during Super Bowl XVIII. It was the first mass-market personal computer to feature an integral graphic user interface and mouse.


Steve Jobs left Apple and founded the NeXT computer company.


Apple introduced the Power Macintosh line, utilizing PowerPC processors from Motorola and IBM. It is a design that set the standard for most modern laptops.


Steve Jobs returned after leaving the company over a decade earlier. Apple purchased Jobs’ NeXT company for its operating system. Jobs was named interim CEO in 1997 and became CEO again in 2000.


The iMac was introduced, selling almost 800,000 units in its first five months.


Apple announced the opening of a line of Apple retail stores to be located throughout major U.S. markets. The first iPod, storing around 1,000 songs, was introduced later that year.


Apple debuted the iPhone, a revolutionary product that changed the way smartphones look and function.


Steve Jobs suffered from pancreatic cancer. He resigned from his position as CEO just before his death and Tim Cook took over as CEO.


The Apple Watch was launched, the first new product range since the departure of Jobs.


Apple became the world’s first publicly traded $3 trillion company. It is currently the largest publicly traded corporation in the world by market capitalization.


Apple unveiled the Vision Pro which is a mixed-reality headset. Its 2024 launch will mark the first product debut in a new major category since the Apple Watch.

Apple will launch the Vision Pro on February 2, 2024, in the U.S., with pre-orders starting on January 19.

From tech giants to retail titans, Beyond the Ticker is a historical series that takes a deep dive into some of Wall Street’s trending companies and how they transformed into the financial icons they are today.

Yahoo Finance tech reporter Dan Howley reports on the history of Apple.

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