How Barbie Became A $1 Billion-A-Year Brand

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel’s crown jewel is facing challenges. After years of dominance, boosted by the blockbuster “Barbie” movie and a wave of nostalgia, sales are sliding. At the same time, rivals such as Hasbro are pulling ahead in digital gaming, interactive toys and entertainment franchises built for the streaming era.

So what happened? And is this a temporary setback or a sign of deeper trouble for Mattel?

Here’s what Barbie looked like the year you were born: https://bit.ly/46XkCBm

00:00 – Intro
00:55 – How Barbie Was Invented
02:31 – How Barbie Dolls Are Designed
03:02 – Barbie’s Hair Stylist
04:21 – How Barbie Made A Comeback
04:45 – Barbie Collector
06:09 – Why Barbie Sales Are Down
07:00 – Barbie’s Future
07:40 – Credits

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#barbiedoll #barbieworld #matteltoys #BigBusiness

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How Barbie Became A $1 Billion-A-Year Brand | Big Business | Business Insider