Streaming users spending 13+ hours a day on screens, ad revenue expected to increase by 25% by 2027

Netflix’s (NFLX) new active subscribers grew by 8.8 million users this quarter, illustrated in the streamers’ third-quarter earnings beat. With digital devices becoming more everpresent and skyrocketing streaming subscriptions, younger tech “superusers” are expected to spend the majority of their day consuming media, according to an Activate Consulting report.
Activate Consulting Founder and CEO Michael Wolf breaks down the firm’s media and technology “attention clock” and who fits in the demographic of these “superusers.”
“We’re forecasting by 2027, going be close to 13.5 hours a day, 13.5 hours a day of attention with technology and media,” Wolf emphasizes.
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